In this Focus, Bo updates us from a mandarin field in Reedley, California about how the rain has affected citrus, if it the rain forecast could cause a shortage, and what we have in the pipeline.  As most people might know, Californians have been dealing with historically destructive fires, thankfully though the rain we had “assisted in extinguishing hot spots and smoldering fire” (Cal Fire).  The rain didn’t just help slow down and stop the fires, but also helped cool down temperatures—which is great for citrus!—and added some of the first snow to our very important yearly snowpack levels. Make sure to scroll down to the bottom of the focus to check out some awesome drone and handheld camera pictures of mandarin groves and stone fruit fields, which are just starting to lose their leaves and ease into dormancy.  In case you’ve been busy and missed some of the heaviest hitting news in the industry, we’ve got you covered and took some notes for you!

Harvesting: Mandarins, Meyer Lemons, and Lemons.

Mandarins:  Lowering of daily and nightly temperatures is exactly what we were hoping for and positively affected mandarins by developing color and sugar while dropping the acid levels. We will be harvesting throughout the holidays, and the forecasted rain shouldn’t affect supply.  

News Notes:

1.  Retailers, consumers, and large chain restaurants such as McDonald’s are still shying away from Romaine weeks after the e-coli outbreak even though its growers make up 38% of the total $1.6b lettuce industry (CNBC). Some in the industry are asking if the Centers for Disease Control and Prevention’s decision was too hasty dealing undue economic harm (ANUK 1, ANUK 2).   Iceberg lettuce is acting as a substitute with prices increasing up to 168% (ANUK).

2. A new pact was signed aiming to replace the 25 year old NAFTA and given the green light for the national governments of Mexico, Canada, and the US to finish the remaining details.  Per the U.S. Secretary of Agriculture Sonny Perdue, the new pact will ease overall trade barriers for many US products, eliminate controversial Canadian price schemes on milk, expand access for US poultry and eggs, and ease Canadian wheat grading standards (TPN).

3. California Citrus Mutual considers the new farm bill a significant win mainly because of the earmarked $25m ea/year designed to research and eradicate the infamous Huanglongbing (HLB) citrus disease which has greatly harmed the Floridian citrus industry (TPN).

We added some video and photos to our PhotoLog gallery while making this FOCUS issue! Click the image above to view those shots, several of which were caught with our drone after a rain storm. Enjoy!
Connect with our Marketing Department
Adopt a Grower family to feature in ads or in store. We've got photography, posters and more to help with your next "We know the grower" campaign! 
 
Mountain View Fruit Sales
4275 Avenue 416
Reedley, CA 93654
559.637.9933
Change your subscription    |    View online